Competitive Edge Coaching Programs

What is Business and Marketing Coaching?

Think of it as a process that has three main components:

  • Taking you out of the day-to-day of running your business and making you think about your objectives and how to get there. This aspect shouldn’t be underestimated – most business owners are too busy running their business to spend time working on it.
  • Having a third party (your coach) look at your business, your goals and your ideas unburdened by what you know already (or what you think you know but perhaps are just assuming). You’d be amazed how much you take for granted because it was true last time you looked.
  • Using a structured and methodical system,shown in the diagram below:

CEC 7 Steps to Small Business Success & Development

  • Audit– Analyse and identify the strengths and weaknesses in you as a leader, your team, and your business so you can develop a step by step plan for the growth of your business.
  • Enhance- Improve and enrich your current business procedures and processes so you can achieve maximum results.
  • Systems- Build new techniques and better business systems that you do not have in place at the moment but is required to become a highly profitable enterprise.
  • Record- Document all changes so you develop your own set of operational manuals and procedures.
  • KPIs- Identify your key performance indicators (KPI’s) so you can measure performance and be able to structure a business management information system that allows you to see what is actually happening in your business and giving you more control over your business going forward.
  • Plan- Together we work out what needs to be done and when, from there we document the process. This will include discussions about an exit strategy for you and your business.
  • Action- The most important part of the success of you and your business is we take all the steps and put them in to action. You will be held accountable to get things done and build your business to the next level.

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